July 21, 2017

Win on Sunday, Buy on Monday; NASCAR on FOX Part 2


The Fontana, California track announced a three-year extension of its race title sponsorship, keeping the name Auto Club 400 through 2020. Auto Club South is a privately traded company, so we have no graphs to work with.



The second largest North American affiliate of the American Automobile Association, The Auto Club Group serves nearly 9 million members from some 300 branches across 11 states (mostly in the South and Midwest) and two US territories. The organization provides 24-hour roadside assistance; travel planning; financial services; and auto pricing, buying, and maintenance services; as well as a host of insurance plans. In addition to auto insurance, The Auto Club Group provides members with home, flood, life, and health insurance. The organization also lobbies for public safety legislation and provides traffic safety education and community outreach. Its publications include AAA TourBooks and AAA Maps.



Trading at $53.12 on the Friday close, Kyle Larson and his #42 Target Chevy were able to get back to the front after dropping back from where they started on the poll.
Larson, who led a race-high 110 laps, kept his cool through four cautions and subsequent restarts over the final 21 laps, giving up the lead to pit for fresh tires on Lap 193 of a planned 200, as Denny Hamlin, Martin Truex Jr. and Jamie McMurray stayed on the track. But Larson quickly surged back to the front after a Lap 196 restart, passing Hamlin for the top spot through Turn 2 a lap later and holding it through the overtime getting the win with Target on the hood and Energizer Batteries on the back.

Lets start with Target.

AUTO CLUB 400, KYLE LARSON         -NYSE:TGT
Win Date: March 26/17


After taking a hit after Q1, Target takes a plunge from 66 to 55 a share shortly after paying dividends. The bleeding continues down to 53 before Kyle Larson scores that Fontana victory which gives them the bump and confidence they need for another short rally that will take them into May before the next dividend payout. From here we can see his victory was enough to make a quick trade on and there was enough strength to hold for a couple months if you missed your exit or needed a new entry. Kyle Larson will go on to win other races this year, so we will remember to look back to this and upon revisiting it we will look forward again.





Current consensus? Win on Sunday, Buy on Monday is a interesting concept. We are currently 3 out of 5 for the buy scale, we before we can apply this to the world of Golf or other corperately dominated sports we need more evidence and research before we can consider throwing REAL dollars at this.