July 21, 2017

Win on Sunday, Buy on Monday; NASCAR on FOX Part 2


The Fontana, California track announced a three-year extension of its race title sponsorship, keeping the name Auto Club 400 through 2020. Auto Club South is a privately traded company, so we have no graphs to work with.



The second largest North American affiliate of the American Automobile Association, The Auto Club Group serves nearly 9 million members from some 300 branches across 11 states (mostly in the South and Midwest) and two US territories. The organization provides 24-hour roadside assistance; travel planning; financial services; and auto pricing, buying, and maintenance services; as well as a host of insurance plans. In addition to auto insurance, The Auto Club Group provides members with home, flood, life, and health insurance. The organization also lobbies for public safety legislation and provides traffic safety education and community outreach. Its publications include AAA TourBooks and AAA Maps.



Trading at $53.12 on the Friday close, Kyle Larson and his #42 Target Chevy were able to get back to the front after dropping back from where they started on the poll.
Larson, who led a race-high 110 laps, kept his cool through four cautions and subsequent restarts over the final 21 laps, giving up the lead to pit for fresh tires on Lap 193 of a planned 200, as Denny Hamlin, Martin Truex Jr. and Jamie McMurray stayed on the track. But Larson quickly surged back to the front after a Lap 196 restart, passing Hamlin for the top spot through Turn 2 a lap later and holding it through the overtime getting the win with Target on the hood and Energizer Batteries on the back.

Lets start with Target.

AUTO CLUB 400, KYLE LARSON         -NYSE:TGT
Win Date: March 26/17


After taking a hit after Q1, Target takes a plunge from 66 to 55 a share shortly after paying dividends. The bleeding continues down to 53 before Kyle Larson scores that Fontana victory which gives them the bump and confidence they need for another short rally that will take them into May before the next dividend payout. From here we can see his victory was enough to make a quick trade on and there was enough strength to hold for a couple months if you missed your exit or needed a new entry. Kyle Larson will go on to win other races this year, so we will remember to look back to this and upon revisiting it we will look forward again.





Current consensus? Win on Sunday, Buy on Monday is a interesting concept. We are currently 3 out of 5 for the buy scale, we before we can apply this to the world of Golf or other corperately dominated sports we need more evidence and research before we can consider throwing REAL dollars at this.

July 6, 2017

Win on Sunday, Buy on Monday; NASCAR on FOX Part 1

In this space we will be documenting the price movements of NASCAR winners and how their sponsors fare in the global stock exchanges.

This is going to be a ongoing trial where we will be observing how a win effects their place in the markets.

Perhaps plans for tracking last place losers and their companies losses might be in the cards eventually, but lets just stick with winners for now; Starting with the 2017 season on FOX.


DAYTONA 500, KURT BUSCH         - NASDAQ:MNST

Win Date: February 26/17






The opening race of the inaugural season for NASCAR's new title sponsor, MONSTER Energy. There definitely was talk of "conspiracy" in the air when Kurt Busch won the race in the #41 MONSTER ENERGY Ford Fusion, the sponsors of the sport. Clearly the storybook opening the company was looking for. They take the green flag at Daytona and the stock goes green in the following weeks to come. This follows the trend of "win on Sunday, buy on Monday"



ATLANTA MOTOR SPEEDWAY, BRAD KESELOWSKI
Win Date: March 5/17                            - LON:AUTO


The tradition continues into week two, albeit for a brief moment. If you didn't make a quick in and out swing trade before the race and after the win, hopefully you went long on this position. Not enough evidence supported for Brad K; We will have to refer to his April 2nd Martinsville win to assess more of a correlation. His #2 Ford Fusion normally runs multiple sponsors, so we will track those as well.



LAS VEGAS MOTOR SPEEDWAY, MARTIN TRUEX JR
Win Date: March 12/17                                                                                         - NYSE:CAB


MTJ's first win of the season happened in the Bass Pro Shops car, which trades under Cabelas Inc. This stock has seen a strong dominance, along with Martin's domination of stage wins. He has other wins this season, so we are going to have to keep a eye on him. Early it appears he subscribes to the "win on Sunday, buy on Monday" model.


PHOENIX RACEWAY, RYAN NEWMAN      
Win Date: March 19/17                                                                                         -
NYSE:GWW 

This company has grown consistently since becoming public and passed US$10 billion in annual sales in 2016. Starting off 2017 strong, a surprise win from Ryan Newman in the #31 Grainger Chevrolet may have just been holding off the inevitable. I don't know what caused the drop of this stocks price, as we are trying to mostly follow what happens on the race track, its worth noting that the company said pricing strategies "derailed their first quarter".  Although I personally don't see Newman pulling off another win this year, we will have to track his finish in the playoffs "Chase" format to see where the price of this ends up to document any correlation.