This is going to be a ongoing trial where we will be observing how a win effects their place in the markets.
Perhaps plans for tracking last place losers and their companies losses might be in the cards eventually, but lets just stick with winners for now; Starting with the 2017 season on FOX.
DAYTONA 500, KURT BUSCH - NASDAQ:MNST
Win Date: February 26/17
The opening race of the inaugural season for NASCAR's new title sponsor, MONSTER Energy. There definitely was talk of "conspiracy" in the air when Kurt Busch won the race in the #41 MONSTER ENERGY Ford Fusion, the sponsors of the sport. Clearly the storybook opening the company was looking for. They take the green flag at Daytona and the stock goes green in the following weeks to come. This follows the trend of "win on Sunday, buy on Monday"
ATLANTA MOTOR SPEEDWAY, BRAD KESELOWSKI
Win Date: March 5/17 - LON:AUTO
The tradition continues into week two, albeit for a brief moment. If you didn't make a quick in and out swing trade before the race and after the win, hopefully you went long on this position. Not enough evidence supported for Brad K; We will have to refer to his April 2nd Martinsville win to assess more of a correlation. His #2 Ford Fusion normally runs multiple sponsors, so we will track those as well.
LAS VEGAS MOTOR SPEEDWAY, MARTIN TRUEX JR
Win Date: March 12/17 - NYSE:CAB
MTJ's first win of the season happened in the Bass Pro Shops car, which trades under Cabelas Inc. This stock has seen a strong dominance, along with Martin's domination of stage wins. He has other wins this season, so we are going to have to keep a eye on him. Early it appears he subscribes to the "win on Sunday, buy on Monday" model.
PHOENIX RACEWAY, RYAN NEWMAN
Win Date: March 19/17 -NYSE:GWW
This company has grown consistently since becoming public and passed US$10 billion in annual sales in 2016. Starting off 2017 strong, a surprise win from Ryan Newman in the #31 Grainger Chevrolet may have just been holding off the inevitable. I don't know what caused the drop of this stocks price, as we are trying to mostly follow what happens on the race track, its worth noting that the company said pricing strategies "derailed their first quarter". Although I personally don't see Newman pulling off another win this year, we will have to track his finish in the playoffs "Chase" format to see where the price of this ends up to document any correlation.
