Because we recently analyzed a Brad Keselowski win in the number 2 Miller Lite Ford, let's analyze the title sponsor and how they did in the markets.
STP is an American brand and trade name for automotive aftermarket products, especially lubricants such as motor oil and motor oil additives. The name began as an abbreviation of Scientifically Treated Petroleum. The brand is owned by Armored AutoGroup (also owner of the Armor All brand), which is owned by Spectrum Brands. They trade under the symbol NYSE: SPB, so lets take a look.
XNYS:SPB
The trend is strong, in the idea that having your brand in the public eye is important. While this impressive gain can't totally be attributed to having the title sponsor for this race, we can determine it certainly didn't hurt. We are going to spend more time analyzing the gains and buzz that revolve target sponsors not only in racing and golf, but perhaps other sports lend similar tendency.
